Pure Essence

The daughter of Italian working-class immigrants, Antonietta grew up in a modest home in Montreal. As early as age 7, fashion became her passion. She was designing & making her own clothes with the help of her mother, a seamstress by trade.

With the reassurances of her family, and of several of her trusted contacts, she decided to take the plunge and open her own business in 2014. By October, Antonietta with the help of her husband Manu, opened Urbanology and never looked back. Today, Antonietta keeps following her passion and searches for the best ways to serve her customers and ultimately consumers by offering the best products possible.